Insomnia the Gaming Festival Returns for i72, Celebrating 25 Years of the UK’s Most Influential Gaming Event
February 29th 2024
NEC, Birmingham to Host Major Milestone in Insomnia’s History
Player1 Events, leaders in creating immersive experiences designed to bring people together, is looking forward to welcoming back gamers to Insomnia the Gaming Festival, taking place at the Birmingham NEC from Thursday 28th March through to Monday 1st April 2024.
A notable year for the iconic show, 2024 marks the 25th year of Insomnia the Gaming Festival as the event celebrates a quarter of a century in bringing the community together. During its 25-year tenure, Insomnia the Gaming Festival has been one of the UK’s No.1 destinations for all things gaming. With a monumental impact on the UK video game scene, Insomnia has cemented its place on the UK gaming calendar, racking up a seriously impressive list of achievements over the years. Just some of the eye-popping statistics include:
Starting as a small LAN event in 1999, Insomnia the Gaming Festival now welcomes over 30,000 visitors through its doors for the gaming festival.
LAN parties at Insomnia have grown to become the biggest in the UK. More than 2,000 players gather for a weekend of non-stop 24-hour gaming!
A staggering 50,000 video games have been played on site. The number of victories, losses, friendships made and tested? Countless.
The launchpad for over 150 video games, Insomnia attendees have had the first look at some of the most anticipated titles in the industry.
A leader in the UK esports scene, £2,000,000 prize money has been awarded at Insomnia over the years.
The festival has become a hotspot for content creators, streamers, YouTubers and high-profile gamers; 25,000 of them including DanTDM, AliaA, Sidemen, Syndicate, Yammy, and The Yogscast have seen Insomnia become a rite of passage for the stars of the UK gaming content creator and streaming scenes. In fact, Insomnia was notably referenced in the brand-new documentary, ‘The Sidemen Story’, playing now on Netflix!
Born of a shared passion for gaming, Insomnia the Gaming Festival has evolved with generations of gamers as new trends, platforms, and ways to interact with video games have risen in popularity.
At Insomnia the Gaming Festival, it’s never just a game.
Insomnia is delighted to announce that YouTube Superstars Jelly and Slogo will be appearing at i72! With millions of fans and followers, i72 will be an unmissable opportunity to see these legendary gaming personalities up close and in person! To date, an incredible 192 content creators and streamers have confirmed to be attending, including the likes of Pyrocynical, High Rollers and Session Zero, with even more guests still to be announced!
Insomnia the Gaming Festival has always been about the games and this year's show continues the grand tradition. From indie hits such as Alien Hominid from Behemoth, Sker Ritual from Wales Interactive, Woodside from Paper Flower Games and Foolish Mortals from Inklingwood Studios, through to favourites such as Fortnite, Minecraft, League of Legends, EA Sports FC24, Rocket League, Valorant, Call of Duty MWIII and any more, the toughest decision you’ll face is what to play first!
At Insomnia the Gaming Festival, it’s never just a game. From state-of-the-art VR and live-action experiences for you and your friends to try out, a plethora of esports competitions to enter, and the UK’s best selection of tabletop board games to play, it’s impossible to get bored. With an agenda packed with live performances, cosplay competitions, and the latest gaming gear featuring in the expo, this year’s Insomnia the Gaming Festival will be one for the books!
Commenting on i72, Mussarat Rahman, Head of Marketing at Player1 Events commented, “This year Insomnia turns 25, a milestone that symbolises our journey through the evolving gaming landscape, and what a transformation it’s been! With a focus on delivering unparalleled experiences for our community, Insomnia is poised to reinforce its status as the UK's leading gaming event for many more years. We look forward to revealing more about the exciting plans we have in store for visitors for i72 in the coming weeks; keep your eyes peeled.”
Written by Overload PR on behalf of Player1 Events
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